Apollo
All-in-one prospecting database with outbound sequences.
startupsagenciesSaaS
Pricing: Free plan, paid from around $49/user/monthView details
Best B2B Lead Generation Tools (2026)
This money page compares top platforms by pricing, ideal use cases, and workflow fit so teams can pick tools that ship pipeline faster.
4.5/5
Clay
Spreadsheet-style GTM workflow builder for enrichment and research.
SaaSagenciesstartups
Pricing: Credit-based monthly plansView details
Clearbit
Company and person enrichment APIs for GTM teams.
SaaSstartups
Pricing: API and platform pricing by volumeView details
Hunter
Email finder and verifier for outbound prospecting.
startupsagenciesrecruiters
Pricing: Free plan and monthly paid plansView details
Instantly
Cold email at scale with inbox management and warmup.
agenciesstartups
Pricing: Monthly plans based on features and inbox countView details
Lemlist
Cold email and multichannel outreach automation.
agenciesSaaS
Pricing: Paid monthly subscriptionsView details
Lusha
Simple B2B contact finder for fast prospecting.
startupsrecruiters
Pricing: Freemium, paid tiers by creditsView details
Pipedrive
Sales CRM with pipeline visibility and lightweight automation.
startupsagenciesSaaS
Pricing: Per-user monthly CRM plansView details
Sales Navigator
LinkedIn-native prospecting and account intelligence.
SaaSrecruitersagencies
Pricing: Per-seat subscriptionsView details
Snov.io
Prospecting and cold outreach in one platform.
startupsagenciesSaaS
Pricing: Usage-based monthly plansView details
UpLead
Accurate B2B contact data with real-time email verification.
startupsagenciesSaaS
Pricing: Monthly and annual plansView details
ZoomInfo
Enterprise-grade B2B contact and company intelligence platform.
SaaSagenciesrecruiters
Pricing: Custom enterprise contractsView details
Newsletter
Weekly breakdowns of tools, playbooks, and deals
Get one tactical email per week for B2B lead generation teams.