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B2B lead generation tools tested for startups, agencies, and SaaS teams

We review platforms like Apollo, ZoomInfo, Clay, Instantly, and Sales Navigator so you can choose tools faster and reduce wasted software spend.

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Best tools

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Apollo

All-in-one prospecting database with outbound sequences.

4.5/5
startupsagenciesSaaS
Pricing: Free plan, paid from around $49/user/monthView details

Clay

Spreadsheet-style GTM workflow builder for enrichment and research.

4.4/5
SaaSagenciesstartups
Pricing: Credit-based monthly plansView details

Clearbit

Company and person enrichment APIs for GTM teams.

4.1/5
SaaSstartups
Pricing: API and platform pricing by volumeView details

Hunter

Email finder and verifier for outbound prospecting.

4.2/5
startupsagenciesrecruiters
Pricing: Free plan and monthly paid plansView details

Instantly

Cold email at scale with inbox management and warmup.

4.2/5
agenciesstartups
Pricing: Monthly plans based on features and inbox countView details

Lemlist

Cold email and multichannel outreach automation.

4/5
agenciesSaaS
Pricing: Paid monthly subscriptionsView details

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