Core difference
Sales Navigator is relationship-first and LinkedIn-native. Apollo is execution-first with bundled data and sequencing.
Best for account-based selling
Sales Navigator provides stronger context on job changes, mutual connections, and account activity.
Best for outbound speed
Apollo gives faster list-to-sequence workflows for SDR teams that need immediate volume.
Decision framework
Pick Sales Navigator for social selling and ABM. Pick Apollo for compact outbound infrastructure.
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