LinkedIn Sales Navigator vs Apollo
Compare intent-rich LinkedIn workflows versus all-in-one outbound.
Published January 20, 2026 • Updated February 6, 2026
| Criteria | sales-navigator | apollo |
|---|---|---|
| Prospecting Data | LinkedIn-native | Multi-source database |
| Automation | Basic alerts | Advanced sequences |
| Workflow | Relationship-first | Outbound-first |
| Best For | ABM teams | SMB outbound teams |
Verdict
Sales Navigator wins on social context and account research, while Apollo wins on prospecting speed and automation.
Who should choose what
- - Choose Sales Navigator when your team is account-based and relationship-led.
- - Choose Apollo when you need lists, enrichment, and sequencing in one place.