Positioning summary
Clay is a workflow engine for advanced enrichment and research. Apollo is a packaged outbound platform.
Enrichment flexibility
Clay supports waterfall enrichment and custom fields from multiple providers.
Speed-to-launch
Apollo is easier for non-technical teams that need to launch quickly without complex setup.
Recommended use
Use Clay when you need custom scoring logic and enriched context. Use Apollo when sequence execution matters more than workflow flexibility.
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