Step 1: Define ICP and trigger events
Start with firmographics and then add trigger events like funding, hiring spikes, or technology adoption.
Step 2: Build target account lists
Use Apollo, ZoomInfo, or Sales Navigator to create account lists aligned with your ICP.
Step 3: Find contacts and verify data
Export likely decision makers and verify emails with Hunter or Snov to reduce bounce rates.
Step 4: Enrich and prioritize
Use Clay or Clearbit to enrich records with context that improves personalization.
Step 5: Write focused outbound messaging
Lead with a specific pain point and make one clear CTA.
Step 6: Launch multistep sequences
Use follow-ups across email and LinkedIn while spacing touches to avoid list fatigue.
Step 7: Measure and iterate weekly
Track positive reply rate, meeting rate, and pipeline generated by source and segment.