What agencies need from a cold email tool
Deliverability support, client workspace separation, and reliable reporting are non-negotiable for retainers.
Top agency picks
Instantly
Great for multi-inbox scaling and simple campaign operations across clients.
Lemlist
Strong personalization and multichannel workflows for higher-ticket outbound campaigns.
Snov.io
Affordable all-in-one setup for smaller agencies doing both lead sourcing and outreach.
Agency implementation tips
Standardize account warmup, use domain rotation, and set campaign-level quality thresholds for replies and meetings.
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