Katya — B2B Marketing Expert

I am Katya, a B2B marketing expert. I have spent the last ten years doing outbound for SaaS companies, agencies, and service businesses — first in-house, then running a lead generation agency, and now writing about the systems I use with clients.

This site exists because most lead generation advice online is written by people who have never sent a cold email at scale. You get lists of "best practices" with no numbers, no failure cases, and no mention of what breaks when you move from 50 sends a day to 500.

So every guide here is built the same way: I run the workflow against real accounts, record what actually happened — open rates, replies, meetings booked, deliverability damage — and publish that. Including the parts that did not work.

If you want the short version of how we review and update content, read the editorial methodology. If you want to see the tools I actually recommend, start with the comparison hub.